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Is your work decent? Ask yourself. UPDATED
I rarely blog in anger. But my blood is boiling right now. I got pointed this morning to a blog post by a UK copywriter. She called out Hyundai, and its ad agency Innocean, for this ad: In case this is...
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UPDATED: Just how bad a PR move is shutting down “World Nutella Day?”
Seeing lots of chatter online today about the pending shutdown of World Nutella Day. World what-what? Yeah, World Nutella Day. Now, I’m not a user of the world’s favorite hazelnut spread. But plenty of...
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If PR isn’t about substance, why bother?
I saw a very disappointing infographic this morning, via Dave Forde’s PR in Canada site. Produced by the Max Borges Agency, it chronicles the history of public relations. I was interested to scan it....
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The PR / journalist firewall is not a bad thing
I have to admit to some shock at the announcement that the just-announced successor to Ted Koppel at ABC News’s Nightline program is Dan Abrams. Why? Because while Dan Abrams has some significant...
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Using online ads? Prepare for backlash
Interesting example of one of the pitfalls of online advertising passed by on my newsfeed. Ottawa realtor Tracy Arnett had used Facebook’s new promoted posts feature on Facebook. Available since May,...
View ArticleWhen leaders sell their profession short
I was shocked today to get pointed to a post on the Hootsuite blog by friend Kami Huyse. The post “What is the most sought-after selfie?” looked at recent famous selfies. What galled me was this...
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Doing your own advertising? Some tips
There’s a pattern that computers and technology have made apparent over and over. Pre-computers: music was recorded in expensive studios, controlled and distributed by labels. Post-computers: Computers...
View ArticleI’m not your best friend. I’m a prospect.
Like everyone else, I get inundated with marketing outreach all the time. Ads before YouTube videos. Newspapers. TV. Radio. Website banner ads. And on and on. And the phone. Which brings me to this....
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There’s a difference between a news hook and newsjacking
When I used to do media relations for a university, I was — all modesty aside — pretty good with a news hook. When there was a disease outbreak, a political crisis, or whatever, I could find an expert...
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Disclosure shouldn’t just be for bloggers
Over the last number of years, there’s been a great deal of discussion about disclosure in social media. In fact, the US Federal Trade Commission has had disclosure guidelines since 2000, and revised...
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